Planned change in CTV ad spending by marketers worldwide 2022
According to a September 2021 survey among marketers worldwide, 81 percent of respondents stated they expected to increase their spending in connected TV (CTV) advertising in 2022, 17 percent said it would remain constant, and only one percent intended to diminish it. In the United States, 78 percent of respondents said they were planning to increase their spending, while 22 percent intended for it to remain the same.